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concept

Woke capitalism

🎲

The practice of corporations adopting social justice messaging for marketing purposes while maintaining exploitative business practices

Mentions (3)
"A big part of the whole "woke capitalism" era was the system's successful co-option of new social movements through the multiplication of DEI jobs in corporate bureaucracies. Dangling a little prestige and a salary proved a ruthlessly efficient means of diverting activist energies to the service of "
What are the all DEI fires going to do now? · u/Acceptable_Guard_598 · ↑264 · 2025-01-22
"it's phenomenal, an absolutely brutal exploration of the whole "girlboss" aesthetic and the all-around hollowness of woke capitalism as a culture."
What are you reading this weekend? · u/JadedKicks · ↑38 · 2020-10-10
"it literally doesnt get any more cynical than some CEO making hundreds of millions of dollars sitting in a board room wearing a $20k suit brainstorming "woke" initiatives to deflect their evil deeds and get brownie points from dog-brains on twitter. histrionic performative corporate social justice. "
Brain Rot and radlib brand worship · u/qksj29aai · ↑27 · 2020-06-05
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