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concept

Supernormal Stimuli

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Theory explaining how modern exaggerated stimuli hijack human brains and drive addiction, obesity, and social isolation

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"Studies have been done where birds are given giant plastic eggs in their nests, alongside their own real eggs. The giant colorful eggs hijack their brains, so the birds will sit on the fake eggs to the neglect of their own real ones. That's called a supernormal stimulus. A stimulus so cartoonish and"
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