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concept

Second-screen content

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Television programming designed to be watched in the background while viewers scroll through their phones, representing a shift in streaming content strategy.

Mentions (1)
"The TV writer Lila Byock told my colleague Michael Schulman this spring that the streamers are most eager for "second-screen content": shows to have on in the background while the viewer presumably scrolls through their phone. In a recent interview, the actor and director Justine Bateman said that n"
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