The phenomenon of developing conditioned feelings of scorn toward public figures one has never met, particularly through repeated exposure to criticism on social media platforms.
"Now I have a conditioned and reflexive feeling of scorn and annoyance whenever I see one of their bad opinions or fits posted here. It's the shadow version of teenagers getting a dopamine hit whenever Pewdiepie mentions a game they like positively or the vicarious thrill when a Vaush fan sees him ep"