An economic concept describing markets with information asymmetry, applied to dating markets where 'lemons' (problematic people) degrade the overall market quality.
Mentions (1)
"For example, people who bought 'lemons,' unreliable cars, would sell them on the used market while denying the defects, so over time the reputation of used cars deteriorated and dragged down the reputation and value of new cars as well. Manufacturers responded by introducing *gatekeepers* - certifie"