A man with paranoid schizophrenia who took Domino's Pizza employees hostage in 1989 after believing the 'Avoid the Noid' advertising campaign was targeting him personally
"Can you imagine turning on the TV one day, only to find that a fast food chain has started a global multimillion dollar ad campaign ('Avoid the Noid!') specifically warning people to stay away from you because you like to steal food? Why the hell would they even do that, did they think driving a swe"